CTF as a tourist destination
Author: Mary H. Worthy
A French couple was taking pictures fascinated with a woman while working at her loom, live and direct. They want to take a tapestry to hang on your living as a souvenir of the trip and asked him to put it together like she prefers, so the design keeps the true spirit norteño.
Is that foreigners come to the region fascinated by its vast landscapes, indigenous cultures and the tempting price of the area?
According to the Ministry of Tourism of Salta, the year 2010 ended with about 77% of visits by foreign tourists and 23% of domestic tourists. Nearly 15% come from France, 13% of Bolivia and almost 9% in Spain, the same number as the number of tourists from Brazil and Chile. The rest comes from the U.S., Britain and Italy.
The target is placed in the NOA. Even travel clothing brands to make their campaigns to the region. Cardon signature was inspired by the carnival of the province of Jujuy for summer 2011 collection, a proposal that the colors Jujuy and looms as the mantle, are the protagonists, and Benito Fernandez also was inspired by the region and made the graph of his collection of 2010 in the town of Salta Tolar Grande.
The president of the Argentina Association of Travel and Tourism (AAAVYT) and vice president of the Cámara Argentina de Turismo (CAT), Ricardo Rozas, found that while the Patagonian destinations like Buenos Aires are “undoubtedly” the most popular destinations elected, “the northwest of our country has experienced tremendous growth in tourism in recent years.” “It is a destination whose growth has no roof,” he said.
He added: “It is a region rich in pre-Columbian history and natural beauty difficult if not impossible to find elsewhere. In this area are merged and the indigenous cultures of the first Europeans. “
He also noted that this is not the North of Argentina became fashionable but “Argentina all in the field of international tourism is the rage.
The changes in the economy of Argentina, the peso devaluation, and the declaration of World Heritage by UNESCO, the Quebrada de Humahuaca in 2003, was the starting point for the region to gain strength.
“The north has a scenic beauty and rich culture, unique in the country with ancient customs, rituals, celebrations, and remnants of races originating in the Andes,” Matias said Pemberton, manager of the Hotel El Manantial del Silencio, which more than 10 Purmamarca years working in the province of Jujuy, a picturesque Andean town retains a colonial plot.
According to Pemberton was when they decided to build was a bet on the region and instead of making a proposal according to the latest architectural trends, preferring to do so following the Spanish neocolonial style to maintain the same style that characterizes the region.
That also is a trend that appeals to foreigners. Every time you build more hotels and new restaurants, but with the same premise: keep the northern culture to the surface.
Another feature that promoted the region was its winemaking. “The North also has a unique combination of natural landscapes, important pre-Incan and colonial history, has a first class cuisine combined with high wines,” said Diego Patron Costas, owner of Hotel La Merced del Alto, Cachi One of the musts for tourists as it is located at the famous circuit of the Tour of the Valleys Calchaquíes.
A foreign tourist who travels to meet the northern zone is characterized mostly European looking ahead, hear and investigate for themselves. “These are people young and true spirit to discover different places and away from big cities. The Highlands invites you to visit their villages of adobe or colonial chapels, “said Roza.
The wide variety of activities offered in the region invites you to join all the proposals. According Patron Costas, the historic village and surrounding ruins archaeologies Cachi at the foot of the Nevado de Cachi, is one of the preferred routes in Salta although finding relaxation and silence amid the colorful landscapes are often in high demand.
“There is many trekking enthusiasts’ middle and upper level. They also do many rides and bike rides, “he added.
In contrast, those who are going to Jujuy, according to Pemberton, excursions in 4×4 vehicles, custom trips for churches and museums in the Quebrada de Humahuaca, are the most desirable options. In Tucumán, the capital city as Tafi Del Valle is the favorite spots.
But what attracts tourists as well as native peoples and landscapes is the warmth of the people. “They are fascinated with being able to share these practices and be part in celebrations and rituals,” he said Pemberton.
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