Granada Travel Info

The mobile and social networks have become the new fellow travelers for destinations and tourism businesses, according to experts participating in the III Innovator Forum recently held in Vitoria.The forum, organized by Segittur in collaboration with the Basque Government, and with the assistance of two hundred tourism professionals, experts have stressed that 81% of tourists use the phone to plan and inspiration during the trip.

This shows that social networks are here to stay, and its importance is immense, but the tourist services, combined with social networking and mobile, are the next revolution, and the tourism industry must be prepared for it.
Tourists use social networks to know what others are saying. In fact, the opinion is the end of travel for some and the beginning for others, and that 47% of users change the destination to know the opinion of others, according to data provided by Trip Advisor.
Travelers use social networks to find products and tourism services, but companies should take advantage of that information and dialogue that can generate with its customers to improve the quality of what they offer.

The experts also agreed on the importance of audiovisual material within the networks, paying special attention to the videos, as well as being key elements in the promotion, are shown to improve sales conversion, according to David Marian.
We need to activate alarms soon learn what others say about us in forums, social networks and sites of tourism, in order to be able to respond as soon as possible ‘honest, consistent and complete’ and improve our service, depending on blogger Carlos Olmos.In this context, Segittur tool has presented its reputation on-line, while the Basque Government has shown Belter, which identifies the behavior of tourists who visit Esaki.

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