Posts Tagged ‘Guatemala’
Launch of Domestic Tourism Program
Jorge Sabayon, director of Ingot, said in a press conference that from January to May this year entered the country 740 000 569 visitors, down 3.4 percent from the 766 000 813 in the comparable period of 2010.
According to the information in April and May, there was growth of 9.6 and 6.1 percent over the same months last year. But that recovery cannot appease the falls was in January, February and March, 9.5, 3.3 and 13.2 percent respectively.
The negative of the first months of the year was not recorded in either 2009 or 2010 after the economic crisis and the detection of H1N1, which also impacted the global tourism or the weather as the storm Agatha.
Sabayon behavior attributed to the low of 2011 on the arrival of cruise ships to the country for the 2010-2011 seasons, in addition to market exit Mexicana Airlines.
In April there was a recovery of visitors by Easter, and May grew despite the impact that could generate the slaughter of 27 people on a farm in La Libertad, Petén, and subsequent clashes with criminals in other municipalities in the department.
In those attacks, the National Tourist Assistance (Assistor) warned and advised travelers not to visit the area until the situation normalized.
According to information from the Bank of Guatemala, in June, the foreign exchange earnings from tourism amounted to U.S. $ 504 million.
Maura Acevedo, executive director of the Chamber of Tourism of Guatemala (Cantor), said data disregarding the Ingot, but suggested working on a strategy of revival of tourism after the violent events that have affected the country’s image.
Cantor On several occasions has criticized the lack of solutions to security and lack of marketing and the need to modernize the Ingot.
Value added to the destinations
Cantor Ingot The strategy proposed to Guatemala Plus to develop the rest of the year, but mainly in the high season, from July to August, in order to take advantage of the arrival of U.S. visitors. UU. And Europe.
“The campaign is to promote activities that provide added value to the destinations,” Acevedo recalled.
One of them is to watch the sunrise or sunset from the Tikal Park and visit the tunnels of the Temple IV, where the Institute of Anthropology and History has already given its consent.
Furthermore, the Council of Protected Areas authorized to watch the sunset and Mayan ceremonies Yacht. It also promotes the sighting of whales and dolphins in Monterrico destinations and activities in Quetzaltenango and Izabal, among others.
In that sense, the director of Ingot mentioned that today begins a campaign to promote tourist destinations in the country, which will invest between Q1 Q800 thousand million.
The launch on Thursday Ingot Program Domestic Tourism, 2011: Go on vacation without leaving your home country, with tours, promotions and travel.
Guatemala tourist destination 2012
The Guatemalan Tourism Institute (Ingot) e Iberia signed an agreement to promote Guatemala as a tourist destination
the aim is to promote among the airline’s customers who travel to different parts of the world, the diverse landscape offered by the country for international tourism. Since there is now flying from Madrid to Guatemala City nonstop.
The Spanish airline will also carry out innovative activities to promote Guatemalan tourist sites; will also use advertising platforms to which the company has access.
Separately the Ingot also plans to develop an integrated campaign to promote Guatemala in European countries, with the work of a company specializing in media and advertising on the Old Continent.